“Made in India” labels are everywhere today — but how do you know if a product is truly Indian? Many imported goods are assembled locally or marketed under Indian-sounding names. For conscious buyers, understanding this distinction is key to supporting genuine Indian manufacturers.
This 2025 guide breaks down how to verify if a product is truly Made in India, what the labeling laws say, and how to identify authentic Indian brands online and offline.
1️⃣ Understand What ‘Made in India’ Legally Means
- The Department for Promotion of Industry and Internal Trade (DPIIT) defines “Made in India” as products manufactured or substantially transformed in India.
- Merely packaging or assembling imported parts doesn’t qualify.
2️⃣ Check the Manufacturer Information
- Look at the fine print: “Manufactured by” or “Made by” details should show an Indian company address.
- Avoid vague mentions like “Marketed by” or “Assembled in India.”
3️⃣ Verify on the BIS and MSME Portals
- BIS (Bureau of Indian Standards): Search for certified Indian manufacturers by product category.
- MSME Databases: Many small Indian brands list their official registration here.
4️⃣ Use Import-Export Data Clues
If a brand claims to be Indian but imports heavily, that’s a red flag. You can check the DGFT Import Export Data Portalor use simple Google searches like:
“BrandName import data site:zauba.com”
5️⃣ Look for Make-in-India Certification Marks
Some products proudly carry the “Make in India” logo, particularly electronics, apparel, and consumer goods.
Practical Checklist (Printable)
✅ Check manufacturer name and address.
✅ Confirm BIS/ISI certification.
✅ Look for MSME or “Make in India” logo.
✅ Search brand ownership online.
✅ Prioritize brands with Indian R&D or manufacturing plants.
Conclusion
Supporting truly Indian brands isn’t just patriotic — it drives local innovation, jobs, and self-reliance. By following this checklist, you’ll be able to spot genuine Made-in-India products in every category — from gadgets to kitchenware.